Sustainability FAQs: The Focus Agency Group

Posted on Monday 23 October 2023

The Focus Agency Group has completed IAB UK's Environmental Sustainability FAQs, designed to make environmental credentials more accessible and improve the focus of the industry


Section 1 – about your company

Response

Company name

The Focus Agency Group

Number of UK employees

50 - 249

Number of global employees

0 - 249

Company type

Other

Person accountable for environmental sustainability

Ed Calderhead

Section 2 – company energy usage

Response

Category of emissions measured eg. Scope 1, 2 and 3 

N/A

Reduction strategies in place for energy use

Focus Agency Group Limited is a marketing company based in Feering, Essex which specialises in both offline and online marketing.
Here at Focus, we believe that companies such as ourselves have a great responsibility towards protecting and preserving the environment in which we are based. We are committed to minimizing our impact upon the environment and creating long-term sustainability, alongside encouraging our partners and those we work with to do the same.
The main objective at Focus is to reduce the amount of waste produced and resourced by the business whilst exploring all avenues of waste reduction. Once this objective is in action, we aim to recycle 100% of the waste produced.
Policy Aims
Within our strategy, we endeavour to:
• Minimise waste by evaluating operations and improving efficiency
• Actively promote recycling internally and amongst partners, customers and suppliers
• Communicate the environmental policy to all staff and encourage their involvement
• Implement a training programme for staff to raise awareness of environmental issues
• Encourage more sustainable purchasing practices by purchasing environmentally responsible items wherever possible
• Encourage all Focus staff to become more environmentally aware at home
• Continuously review our environmental impact as well as ensuring that we are on course to achieve our strategic goals

Environmental sustainability policies schemes or initiatives in place

Recycling (everyday e.g bottles and cans)
Recycling (tech e.g. laptops and phones)
Working from home

Percentage of energy usage from renewable sources 31% - 40% (U.K. only)
Publicly available documents related to above N/A

Carbon offsetting schemes used

Advertising accounts for 5-6% of the world’s CO2 emissions. As advertising gets more data heavy it is becoming increasingly important to run campaigns in a sustainable way.
Our DSP provider StackAdapt offer deals with Scope3 partners where the carbon from the deal is offset to create a sustainable and green marketplace, allowing advertisers to head towards net-zero, while achieving the same great performance.

Amount of CO2E offset in 2022 Zero, this is a new initiative we are looking at with clients.

Inclusion of environmental sustainability questions in procurement activities

N/A

Company's environmental sustainability objectives

N/A

Section 3 - industry initiatives

Response

Industry certifications or initiatives

IAB UK Group 

Training and engagement programmes for employees

• Minimise waste by evaluating operations and improving efficiency
• Actively promote recycling internally and amongst partners, customers and suppliers
• Communicate the environmental policy to all staff and encourage their involvement
• Implement a training programme for staff to raise awareness of environmental issues
• Encourage more sustainable purchasing practices by purchasing environmentally responsible items wherever possible
• Encourage all Focus staff to become more environmentally aware at home
• Continuously review our environmental impact as well as ensuring that we are on course to achieve our strategic goals

 

IAB member

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