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Environmental Sustainability FAQs

With this tool, you can view and compare credentials of companies who are committed to reducing the environmental impact of the advertising industry. Understand the steps they are taking to measure and reduce their emissions, their energy use, the policies they have in place to reduce their carbon footprint and to engage and educate their teams, and what they have set out to achieve in the future.

If you are an IAB member and would like to be involved, please get in touch at [email protected]

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19/23 questions answered

Section 1 - About your company

Company name

Auto Trader Copy answer

Number of UK employees

250+ Copy answer

Number of global employees

We only operate in the UK Copy answer

Company type

Ad Tech or Data Company Copy answer

Person accountable for environmental sustainability

Kaye Lee Copy answer

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Scope 1, Scope 2, Scope 3 Copy answer

Reduction strategies in place for energy use

To reduce our S1 and S2 emissions we are focused on switching 100% of our fleet vehicles to be EV or low emission by 2030. We are also committing to migrate our data centres fully to the cloud and reduce overall electricity use by 50% by 2030, and procure 100% renewable for our remaining needs. Our S3 emissions are heavily weighted towards purchased goods and services and use of sold goods - we are working with our procurement team to understand the reduction strategies of our top spend suppliers and we are also looking at the vehicles that the group takes on balance sheet to be sold. Copy answer

Environmental sustainability policies, schemes or initiatives in place

Business travel, Everyday recycling, Tech recycling, Single use plastics Copy answer

Percentage of energy usage from renewable sources

81% - 90% (UK only) Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

- Copy answer

Carbon offsetting scheme used

No Copy answer

Amount of CO2E offset in 2022?

- Copy answer

Environmental sustainability questions included in procurement activities

Yes Copy answer

Company's environmental sustainability objectives

We have submitted our targets to the SBTi for revalidation (as we are rebasing our base year following a recent acquisition). Our targets are to reduce S1-S2 by 50% by 2030, reduce S3 by 46.2% over the same timeframe and reduce absolute S1,S2 and S3 by 90% by 2040. We want to minimise our impact on the environment across our own operations and our supply chain, but also use our data, capabilities and voice to influence the automotive industry to support others in the transition to a low carbon economy. Copy answer

Section 3 - Industry initiatives

Industry certifications or initiatives

Science Based Targets Copy answer

Training or engagement programmes for employees

We launched our carbon literacy course to all employees, with over 80% of our employees having completed the training, putting us at platinum level. Our sustainability network also regularly runs sessions to increase awareness and engagement on environmental sustainability. Copy answer